It’s unsurprising that a brand founded by Oasis’ lead singer would have melodious inspirations. But unlike most music-fashion crossover collections, Pretty Green’s clothing has always veered from the well-trod path of just sticking a guitar on a T-shirt.
So it is with the brand’s latest range, which draws on the 1960s northern soul scene, when lads and lasses would drive across the country to Wigan Casino and Manchester’s Twisted Wheel to hear DJs like Roger Eagle and Ian Levine spin import funk and Motown.
It was a time of wide-legged trousers – to give some swish to your spins and backdrops – and jackets customised with pin badges and hometown logos, better to identify your companions when attention was failing in the ninth hour of an all-nighter.
The updated take reimagines this self-branding, with tees emblazoned with a Pretty Green version of that northern soul favourite, the black power fist. Fitted polos and parkas are sewn with woven badges and the brand’s ubiquitous paisley motif makes an appearance too, on shirting tailored to sweaty nights.
Adding another dose of authenticity, the entire collection’s been shot by Brian Cannon, the photographer behind Oasis’ album covers as well as a recent project documenting the modern northern soul scene. So even if you don’t know a backdrop from a karate kick, you’ll still look like you’ve got a collection of rare Frank Wilson 45s in your bedroom.
Available in store and online at prettygreen.com now.