Men’s Trade Show Announces Guest Designers

Premium Italian fashion brand Marni has been announced as the guest designer at men’s trade show Pitti Uomo 87, which will run in Florence across three days from 13th January 2015.

The brand, which recently celebrated its 20th anniversary, will show an exclusive fashion show at the event for the AW15 season.

“I am very happy that Consuelo Castiglioni accepted our invitation to present the new look in the Marni men’s collection on the Pitti catwalk,” said Pitti Immagine CEO Raffaello Napoleone.

“The name is one of the undisputed leaders on the international fashion scene, and we have always admired the creativity, elegance and nonconformity that always distinguish its style. Always keeping a watchful eye on the market but never bending to it. In Florence, men’s clothing will be the fulcrum of the project and I’m certain that it will be truly fascinating.”

Meanwhile, US brand Hood By Air, created by Shayne Oliver, will also be a special guest designer at Pitti Uomo, producing a special event for the trade show.

“I saw their first event two years ago, and ever since then I have been struck by the unique creative process developed by the HBA,” said Pitti Immagine communications and events manager Lapo Cianchi.

“We know that there will be some beautiful chemistry when they meet a city like Florence.” he added.

Additionally, there will be a performance titled Cloakroom, by Olivier Saillard, the Director of Palais Galliera, Musée de la Mode de la Ville de Paris, starring Tilda Swinton.

Marni SS15 Collection