• Men’s Fashion News

The Goodhood Store AW14 Lookbook

Monochrome Shots Showcase Branded Offering

Menswear retailer The Goodhood Store has captured its latest offering for AW14 in a lookbook titled In Between Days. Featuring skateboarder Rory Milanes as its model, the lookbook mixes pieces from stocked brands, including Vans, Universal Works, Norse Projects, Converse and Garbstore. The black and white shots, taken by photographer Samuel Bradley, show off a mainly monochrome range from the East London retailer, covering clothing, footwear and outerwear. The lookbook also previews select items from its own-brand Goods by Goodhood AW14 collection, designed by the label’s in house team. The four-piece collection comprises two screen printed t-shirts, a coach jacket and slogan reversible bucket hat. Each piece in the additional monochrome line is “handmade in England by expert craftsman” and finished with Goods by Goodhood branding. Founded in 2007, the brand recently moved its flagship store from its original Coronet Street location to occupy a 3,000sq foot space on Shoreditch’s Curtain Road. The Goodhood Store’s AW14 collection is available now online and in store, with The Goods by Goodhood collection launching Friday 31st October. Pieces are priced from £39 for t-shirts, £50 for bucket hats and £165 for the coach jacket.

The Goodhood Store AW14 Lookbook

Sharn Rayment