H&M Orange Denim Jacket

Say the words out loud: Orange. Denim. Jacket. Sounds gross, right? We thought so too, until this undeniably cool, wallet-friendly design from H&M forced us to do a complete 180. We suspect it’s thanks to the piece’s slightly cropped hem, handy zip closure and gently washed finish.

Buy Now: £39.99

Percival Cuban Short Sleeve Shirt

How do you turn the Cuban collar shirt into even more of a wardrobe winner? You make like Percival and craft it from a lightweight cotton-linen mix, add texture through an all-over pattern and update the classic cut with deft touches like wooden buttons and a collar fabric loop.

Buy Now: £99.00

Tracksmith Van Cortlandt Mesh Shorts

All of that cycling is about to pay off as, it’s official, legs are in this season. From Prada to Topman Design, SS18’s catwalks were awash with thigh-flashing short-shorts. This pair, from New England-based sportswear brand Tracksmith, is ultra-functional due to its sweat-wicking fabric, in addition to being very much on trend.

Buy Now: £55.00

A.P.C Techno Suede-Panel Low-Top Trainers

Loose-fitting dad jeans. Built-up, bulky dad trainers. We’ve said it before, and we will continue to do so until you listen: it’s okay to dress as though you’re only interested in comfort right now. But remember, if you don’t look at least a bit like Larry David, then you’re not doing it right. What? We don’t make the rules.

Buy Now: £225.00

Zara Houndstooth Suit Trousers

Thought you were over heritage menswear? Zara’s latest tailoring drop just might force you to reconsider. This pair of houndstooth trousers turns tradition on its head by going micro with the pattern and slim with the cut, meaning you get to look sharp rather than stale.

Buy Now: £39.99

End x Timex Navi Ocean Watch

Proving that two heads are indeed better than one, End Clothing and Timex have joined forces to create the extremely impressive Navi Ocean watch. Thanks to its stainless steel case, quartz movement and three interchangeable straps, you’ll practically be begging for people to ask you the time.

Buy Now: £129.00

Number 10 Football Shirt by Umbro

Hands up if you still get Baddiel and Skinner’s ‘Three Lions’ as a musical earworm? Congratulations, you’re officially old. Don’t cry about it, though. Instead, bathe in the nostalgia of nineties football and remember fondly David Seaman’s impressive moustache with this retro footy shirt from Umbro.

Buy Now: £44.95

Topman Baggy Fit Jeans

As the old saying goes, ‘sun’s out, guns out’. But never mind what’s happening up top. If there was ever a reason to finally ditch the skinny denim, it’s a heatwave. If you’re still worried about looking too keen for summer, let your legs breathe in a pair of loose-fitting jeans.

Buy Now: £45.00

The Lost Explorer Rehydrating Mist

Drinking cans in the park under the scorching sun might be a pleasant way to pass the time, but it’s going to spell disaster for your skin. Protect your mug with an SPF, drink lots of water, and when you get back inside, replenish lost moisture with some soothing skincare, like this rehydrating mist from LA lifestyle brand The Lost Explorer.

Buy Now: £43.00

Adidas Originals x Alexander Wang Season 3 T-Shirt

The Wang Squad — a name given to select influencers with early access to Adidas’ latest collaboration — may induce giggles, but there’s nothing funny about the American designer’s ability to flip streetwear quite literally on its head in the case of the famous trefoil logo. Sign us up.

Buy Now: £129.95

American Apparel Calf Socks

After what was only the briefest of hiatuses – more of a catnap than anything else – American Apparel has returned with a new non-creepy marketing campaign that celebrates body positivity. Going back to basics, the brand is happily maintaining its commitment to sustainable and sweatshop-free manufacturing – good news for your underwear drawer and your conscience.

Buy Now: £7.00

YMC Wingtip Plimsoll

It’s an unavoidable fact that 2018 is the year of the statement trainer. If chunky isn’t your vibe then this pair of plimsolls by London label YMC will still let you go bold thanks to canvas uppers in ‘Gen Z’ yellow, and you’ll also end up paces ahead of all those millennial pink wearers.

Buy Now: £85.00

David Gandy for Autograph Supima Cotton Dressing Gown

The genetically blessed David Gandy is back at it with M&S, releasing another great collection of summer loungewear that you definitely wouldn’t be embarrassed to let the postman see you in. Soft and sophisticated in equal parts, here’s proof that you don’t have to be an octogenarian to rock a dressing gown.

Buy Now: £39.50

Beoplay P6 Bluetooth Speaker

Until now portable speakers meant tinny sound, cheap plastic and a faltering connection. No more, because sound supremo Bang & Olufsen has created the Beoplay B9, which not only looks typically premium but also packs powerful audio, a tough aluminium grill and 16 hours of playback time.

Buy Now: £349.00

JW Anderson x Uniqlo Pocketable Parka

Following last season’s successful hookup, London designer JW Anderson is back at it with Japanese basics giant Uniqlo. This time around the Irish designer has taken inspiration from the British seaside, which explains the presence of this wind- and rainproof parka.

Buy Now: £34.90

River Island Tile Print Short Sleeve Shirt

Narcos might be over, but dressing like everyone’s favourite Columbian crime lord isn’t going out of style anytime soon. Channel your inner Don Pacho by pulling on a patterned short-sleeved shirt – like this ace example from River Island – leaving a couple of buttons undone, and finishing the look with a gold pendant necklace. Muy bien.

Buy Now: £25.00

Herschel Supply x KKtp Retreat Backpack

Launching this week exclusive to swanky department store Selfridges comes a collaboration from Canada’s most famous export since Bryan Adams. Luggage brand Herschel Supply Co has teamed up with Shanghai-based brand KKtP on five designs, all of which have been engineered to be worn in a multitude of ways. We’ll take them all.

Buy Now: £155.00

Lacoste Fraiser Pool Slider

If you’re sick of sweat-soaked trainers in summer, then Lacoste has got you covered, or uncovered rather. The French brand’s Fraiser pool sliders, which come in cool black and are finished with the famous crocodile logo rendered in gold, are pretty much the slickest way to stave off smelly soles this season.

Buy Now: £35.00

Santa Cruz Long Sleeve T-Shirt

If you haven’t done so already, trust us, you need to get some lilac in your wardrobe. If you’re still labouring under the misapprehension that pastels are feminine, try easing yourself into the trend with this T-shirt from cool Californian skate brand Santa Cruz.

Buy Now: £28.00