No, you didn’t read that wrong. Disney’s big-eared rodent mascot really is one of the biggest microtrends of AW18. The reason being that it’s his birthday – his 90th to be precise. If you’re wondering why that makes him a trend, and you’d be completely justified in doing so, allow us to explain.

Mickey’s 90th birthday has seen the cartoon mouse join forces with some of the biggest names in menswear to create limited edition commemorative pieces, just as Sesame Street and Peanuts have in recent seasons. Everyone from Swatch to Clarks has been getting in on the action. Oh boy, perhaps it’s time you did, too.