Has the world of fashion gone to far? Armani has just revealed that they will again be opening a new hotel above their flagship store in Milan. Armani Hotels is a collaboration between Dubai-based global property developer Emaar Properties and Giorgio Armani. Work has already commenced on the Armani Hotel Milanoand it is scheduled to open in 2010.
The hotel/store can be located at Via Manzoni 31, on one of the streets within the fashion district of Milan (where else?). It is a few minutes walk from the famous La Scala theatre and the spectacular Piazza del Duomo, and will complement other Armani Hotels, Armani Resorts and Armani Residences being developed in key cities around the world. SEE ALL THE IMAGES IN THE FULL POST
Now where exactly does the marketing ploy finish and fashion actually start. I for one am skeptical this is just a money spinning idea capitilising on one of the worlds most repected and upscale men’s fashion brands. Initial reports are good however as it is rumoured Giorgio Armani will personally lend his personal design touches to the 1937 building that was originally designed by Enrico A. Griffini. An image resembling the new exterior – which actually was designed by Giorgio Armani – has been put up to cover the scaffolding. You can also see more images on the right side of this post.
Giorgio Armani has been quoted, “I feel a very special involvement in the project for the Armani Hotel Milano as it is located here, in my hometown. Every aspect of the hotel is a reflection of my aesthetic philosophy, and its position, above the Manzoni 31 concept store, will offer my guests the chance to experience a complete Armani lifestyle. I believe the hotel’s design will perfectly fit the spirit of Milan as a capital of style, whilst offering a new experience of hospitality within its fashion district.”
The Armani Hotel Milano will occupy floors 2 to 8 of the existing building and will feature guest rooms and suites, a business centre, a restaurant, lounge bar, spa and wellness facilities.
I would love to hear your opinions on this and am really anxious to see how the whole creation turns out. I am truely interested and have a love of architecture, design and fashion so such a close mix between the three could actually be a masterpiece. I can’t think of anyone better to do it as well with the Armani Brand definately encapsulating the professionalism, upper class and high fashion aspects of the hotel.
Armani are one of my favourite high fashion men’s brands. The quality, design and classic cool are all present in every one of their pieces. You can see some examples of Armani pieces below and places to buy: