
Editor Introduction
Quite a few of our beloved writing team attended London Fashion Week and all of them came back with different interpretations of the runway shows, what they think was going to be big for the year and what they liked/disliked. Over the coming weeks you will find some of the team writing about key pieces and trends that are going to be big this year and in more detail. Jacob happens to be our lovely high fashion expert so he has kindly wrote a quick round-up as to the key trends he spotted at the event, which he will undoubtedly expand on in the coming weeks. He also got some great street style shots to look out for, a couple of which are featured in the article below.
I must make you aware that at the moment we are not a site where you will find collections of runway images/videos etc. as we like to focus on helping men expand their fashion and style by picking out the key information you need to develop YOUR fashion sense and be right on trend throughout the year. You can find all the latest news, as well as some amazing runway video/photos on the London Fashion Week website.
So take it away Jacob…
Hello loyal “beaners”, (as our lovely Luke Todd has branded you.)
I have been busy, busy, and busy.
Just returned from London Fashion Week and slept for a day, and I am happy to say Menswear for AW10 is AMAZING!
So I am going to spill the (Fashion) beans (nothing like starting an article with a bit of cheese) and give you a brief run-down on what’s going to be filtering through to the high street for autumn / winter 2010.
Punkotry
It looks like Grunge is fading, however not completely dying out. Instead the fabulous world that is fashion has introduced a hybrid (Punkotry). Bringing together two great British eccentric looks. Punk and Country.

Embellished Formalwear
Creating 19th century silhouetted suits, using a mix of Tweeds and Tartan in fall colours, with maybe a shocking red or blue running through the muted plaids. This sharply steers the look away from vintage and firmly places it into its own category.
Suits have then been injected with punk and embellished with studs, chains and leather harnesses, worn with bow ties and neckerchiefs.

Drop Crotch
All you guys that have gone out and bought Drop crotch trousers. Do you still have the receipt? I’m kidding! The fashion forward boys are all over the bellowing pant look. So your beloved drop crotched threads should still see you through until at least SS11.
For those that haven’t seen my full article on the drop crotch trend just click here. They definitely have a bit of a Marmite reaction for a lot of males, but there are more and more styles becoming available and it is definitely a silhouette that sets you apart from the rest of the males in your city/town.
Capes
Capes are defiantly going to be big for next season. When I got the memo that capes were going to be coming in, I was like “REALLY?!”. I envisioned Superman, Batman and any other caped superhero my mind could think of. Instantly I stamped the cape as a trend I was not jumping on board with. However to my delight, the fashion week Divas, or the ‘it’ boys were not wearing horrid ‘Stag Night’ costume at all, but beautifully tailored, thick wool and tweed, Sherlock Holmes type capes. Pocket watch and all. I’ve now decided I have to have one.

Key Current Trends
Rolled up trousers with socks looks like its staying around for a while. Literally every other Guy at LFW menswear day had rolled up trouser legs with granddad socks, finished with a boot or a brogue. Some of the braver men left the socks out completely. I however, was not amongst the sock-less braves.
Kilts are also going to be a strong look for AW10. I know not all of you are fans of the “skirted man” but it’s coming in like it or not. Personally I am not running out and buying one, but certain men look amazing in them.
I also spotted a lot, and when I say a lot I mean masses of digital prints, T’s, jumpers you name it…
Overall the coming look is, very dark Sherlock Holmes meets Bondage with a slight brush of preppy and I love it. Role on autumn!

I am going to spend some more time writing about a few key pieces I’ve seen over LFW and bring you some great picks, so keep your eyes peeled over the coming weeks.
Big Love,
Jacob Kamara
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Finally, something I can USE. I love it.
Fabulous Round up. I dont see the Cape catching on for mass production, or consumption; But I could be wrong. We’ll see.
I want one though.. sigh
PUNKoTRY!! I like the different silhouettes.
Great article.
The cape reminds me of when I used to put only the hood of my coat over my head and run around the playground screaming ‘neeeeeeeowm’ and fighting crime that the bad kids posed!
Now that I have progressed into the young fashion-orientated chap I am today it would be a struggle to avoid a repeat performance!
I was unwittingly doing punkotry in january. A battered pair of nudies tucked into some biker boots with a gingham ckeck shirt and harris tweed blazer. Awesome.
I also have a really thick wool throw that I use as a sort of cape. It rocks.
guys at college have already started making makeshift capes.
They tie the draw strings of their hoodies together, put the hoods up and take their arms out of the sleeves. As daft as that sounds it really works, especially with a nice gingham shirt or graphic tee & cardigan underneath.
hi…this one is for jacob kamara…the drop crotch pants look well nice on ya…where did you get them from and who is it by? thanx…would appreciate it.
this is really ugly, thank god we have italy
great article!i work in the industry and have been fellow workers to use this blog…Like the way Jacob has given us a slight insight to his first thoughts……cant wait for more stuff to pour in…Punkotry sounds a perfect amalgation of present/future and i think this is just the beginning of this trend…this one should go really far!!
Zayne – My drop crotches are from All Saints, however I put zips down the inside, lower leg because I wanted them more parachute shape up top and tight at the bottom.
Its really easy to do and if your not comfortable doing it yourself take them to a tailors, it shouldn’t cost much at-all, literally took me about 5 minutes.
Oh and thank you, glad you like them :)
Any more Q’s don’t hesitate to ask.
Thank you for your nice comments guys,
I am so excited about the new season menswear, all the collections over lfw were AMAZING
Mr_HILL –
I have seen a lot of the younger lads doing the Hoodie-cape.
And you’re right it doesn’t look bad at-all.
In-fact its quite refreshing seeing younger guys take on an adaptation of high fashion and pull it off (whether or not they know there doing it or not)!
I am working on a few more articles at the moment. To give you a wider range of next season looks , and some stuff you can bring forward for the summer to make sure your well ahead come AW10
thanx jacobz…il go give my drop crotches to a tailor asap….what make were the ones you got?…remedy? clement? thanx x
@ZAYNE –
Mine are clairemont Drop Crotch.
Hope they look fab when you get them back from the tailors… :)
Hey great article, really loving the Punkotry and the cape.
Just wondering, in the right hand Punkotry photo, where is the grey hooded item from that the right hand model is wearing? Absolutely love it.
Great article. Absolutely loving “Punkotry” and the Embellished Formalwear!
There are lovely but don’t you have a small size for Asian boys.
xxxx