D&G has closed its doors forever after delivering their final catwalk at Milan Fashion Week in late September. The younger sister brand to Dolce & Gabbana is to be merged with its sibling after 17 years of success and praise from fashion critics all around the world.
Being the more profitable and accessible of the two brands, its closure came as a surprise to many, not least for the theatrical nature of the announcement. Only minutes after Domenico Dolce and Stefano Gabbana’s usual smiling catwalk bow that followed another D&G collection filled with bright bold colours and an almost carnival character, emails appeared in the inbox of all show attendees with the definite announcement.
Generating huge sales of everything from sunglasses, watches, fragrances and clothes year on year, D&G’s closure doesn’t seem to have been driven by any business logic. Rather than having a unique ‘own’ character (something which could be seen in the likes of Chanel and Prada), D&G was praised for delivering freshness and something undeniably new every year, whether that be cowboys one season or Nordic skiers another.
In the designers’ own words, the desire to concentrate on less rather than more and creation of unique, strong and timeless lies behind their decision. The Dolce & Gabbana collection shown only days later was a strong statement of this, testifying the duo’s vision in clothes that could hardly be more Italian, 50s and ‘La dolce Vita’ (think double breasted jackets and braces).
For us who loved D&G with all its excesses (who else can make a combination of fur, Coca Cola T-shirt and wide trousers look right) and prices we could almost afford, there is a glimpse of hope as many expect that Dolce & Gabbana will now expand into more casual categories – previously the territory of D&G.