Gucci Made To Measure

Although we here at FashionBeans have nothing but love and respect for the high-street and brands that make fashion accessible to all of us, we never forget to mention that there is nothing more important than the fit of your clothes – and that a detour to a tailor is the best way to make that new high-street piece truly ‘our own’.

For those more fortunate amongst us, Gucci has just launched a made-to-measure service with a breathtaking 178 colour and fabric combinations (unsurprisingly you can choose to have your initials embroidered), commissioned shirts and shoes. Amid the recent popularity of heritage trend and all things sartorial, we have emerged in a new era whereby those of us sporting a perfect fitting suit with impeccable details (as opposed to laid-back casual clothing) are the true fashion icons; attracting the attention and envy of many.

Although born from luxury and haute-couture that was available to only a few selected, Gucci has undergone a more (forgive me) plebeian period in 1990s under the leadership of fashion master Tom Ford – putting emphasis on being sexy and mixing the luxurious with every day.

Watching Gucci’s newest ad campaign – starring James Franco in perfectly tailored one of a kind pieces – one cannot help but to feel that returning to its grass roots suits the brand well.

Suits are starting from £1,900, so if you can afford to become part of history and add a timeless piece to your wardrobe, shop at Gucci.

Gucci Made To Measure: Behind The Scenes Video

Gucci Made To Measure

Gucci Made To Measure James Franco

Gucci Made To Measure James Franco

Gucci Made To Measure James Franco

Gucci Made To Measure James Franco