Happy Socks x Be@rbrick
A sartorially inclined mind will remember back to a few weeks a go when we previewed the build up to the Happy Socks/ Be@rbrick collaboration.
“Quirky Swedish brand Happy Socks is pairing up with the more unlikely of collaborators this summer.
When Happy Socks was approached by legendary Japanese company Medicom Toy Corp in 2010, the idea was for the Noridc brand to design its very own version of the famous BE@RBRICK. Apparently, Happy Socks could not resist the opportunity to create a matching pair of socks to tie in with the collaboration.”
Now that the collaboration has dropped, we are excited to be able to bring you up to speed. The result is Happy Socks very own mustached/tattooed/hotdog-eating & soda- drinking BE@RBRICK wearing some colourful Happy Socks stripes!