Ralph Lauren, a man now known and celebrated for things outside of the realm of fashion. Whether this be his large car collection, business virtues or philanthropic activities – they all share the imprint of his style. We present to you a man that needs little build up to inspire; someone whose charisma rather than words expresses what he stands for. Although more a businessman than fashion designer, Ralph Lauren perfectly defines what fashion is.
Born Ralph Lifshitz to Jewish Belorussian immigrants, the prospects of becoming a millionaire were fairly slim in his early years. Yet, ‘becoming a millionaire’ was exactly what he strived for (needless to say, very successfully). Although far from being a soulless capitalist, this desire for material values and money became somehow intrinsic to the fashion brand he created. Ralph Lauren, the fashion label, is a by-product of Lauren’s way of life; the embodiment of his dreams and aesthetic vision.
Staying true to its vision, Ralph Lauren is not a brand striving for revolution and rarely appears in the light of runway cameras. Instead, the changes are evolutionary in nature and present themselves in details. In the Lauren’s world, men gracefully welcome changes by wearing perfect cut suits and clothes that feature subtle, yet significant enhancements. Choice of materials, colours, buttons and cuts are used in a masterly manner to reflect fashion trends.
Coming as an absolute testament to the above, the new holiday collection features all we would expect, but better. This season’s trend of crew necks with snowflake, folkloric and tartan patterns is brought to the forefront by Lauren in the most refined form with perfect finishing touches. Details such as leather straps, shawl collars and alpine patterns are combined with heavy boots, matching shoelace colours and thick socks. The mastery in the use of corduroy, tweed and plaid patterns make the Ralph Lauren’s clothes an absolute must for this season. Above all other things, the designs have their story – with the immaculate gentlemen heading for ski trips, dinner parties or drives in their Morgans.
Fashion creates images of human perfection, aesthetic peak and happiness. Far from the shallowness of simple advertising, fashion contains truth. Looking and feeling good makes us enjoy ourselves, try new things and live the way we want. With every new collection, Lauren brings us a movie – a short sequence from his world. More than that, he allows us to step in and steal a small part of it for ourselves. We can all be the models of Lauren’s world, and in achieving this Lauren becomes the master of fashion.