Having grown up under the plight of a parent’s rule – that parent being the ethos of minimalistic Scandinavian design – Swedish watchmakers, Triwa, have begun to rebel. For their AW11 lookbook, the brand wanted to challenge the ideal by creating a collection inspired by the 1960s, fuelled by unruly design and born out of a time that brought us colourful clogs and the Volvo P1800.
The AW11 collection gives the watch a much more (or less) responsible role in the life of a man, it’s no longer simply for telling you it is time for lunch, that you are terribly late, or that it is time to wake up, get out of bed and go home to your own apartment. Triwa designs feature bold colours mixed with earthly tones, constructed with an organic sense of personality that has been lost as of late for the sake of streamlined production. Watches are, at last, a fashion-heavy timepiece.
The collection will be available at www.triwa.com and in selected stores worldwide this September.