Having been created by the grandsons of prestigious watch maker Raymond Weil, 88 Rue Du Rhone watches couldn’t come from a higher pedigree. Now launching in the UK, these prestigious watches are set to take the market by storm, offering a completely different option to many of the more simplistic sophisticated watches that come at much higher price points.
These Swiss made watches are named after the address on the road that runs through the heart of Geneva. The catch is that the address is not a house, a shop or even a building, it is in fact the space where the River Rhone enters Lake Geneva – a stunning location that summarises the beauty of Switzerland.
The significance of the number 8 can not be overlooked either. In China particularly, the number 8 is seen as a lucky number that signifies good fortune and wealth, so with the double 8 featuring on each and every one of the 88 Rue Du Rhone watches, the essence of good fortune is something that has been integrated into the heart of the brand.
Men’s and women’s watches will be available from 88RDR, starting at a very reasonable £275, up to a top price of £2,195. The real stars of the range though come from the men’s side. Simple, slim sophisticated designs are straight out of the Raymond Weil handbook, but they come with a twist – a more contemporary feel that in some instances includes an injection of colour in the stitching, or a sleek black case.
The exquisite designs combined with the inherent Swiss excellence in manufacture means that these accessibly priced watches are the perfect pieces to bring luxury watches to a whole new generation – a more youthful generation – the luxury watch buyers of tomorrow who are now able to buy today.
88 Rue Du Rhone watches have selected The Watch Hut as one of the exclusive launch partners for the UK, where they are expected to become one of the most popular prestige watch brands on the market.
Check out some of our favourite timepieces from the debut range below: