New Danish brand Anerkjendt has released its first collection; inspired the landscape of Denmark it blends earth tones, pattern and texture with laid back geek chic. Anerkjendt was launched by Per Johansen, the founder of fellow Danish brand Humor, and indeed there are some similarities. But if Humor ricochets around the DJ scene of bustling fashion capitals, stopping only to update its twitter feed, Anerkjendt spends its fair share of time in the library and talks philosophy in folksy pubs populated by arts students and bearded old men.
Inspired by nature, Earth tones rule the palette and the use of texture is key to evoking a sense of worn-in warmth that defines the collection. Navajo patterns evoke a time when man was more connected to nature, and are suggestive of the patterned knitwear that Scandinavia is famed for. Minor details such as carved wooden buttons further this concept and give the collection a unique vibe.
With its thick glasses, rolled trousers and a fondness for bow ties and braces, Anerkjendt wears its geek chic influence on its sleeve. Unstructured blazers with unusual detailing, such as contrasting patch pockets or full blown patterns, asserts this style further: fundamentally smart but broken down to become easy to wear pieces that can be thrown on with almost anything. It helps create a look that is relaxed but certainly not run-of-the-mill.
Anerkjendt’s first collection gives us a promising taste of things to come. With roots in a well-established brand yet a clear determination to forge something unique, it has all the credentials to make it one to watch.
To check out the full lookbook head over to the Anerkjendt website.