What better way to accompany the launch of the ASOS Black x Puma collection, than with a vibrant lookbook shot by accomplished photographer Jamie Morgan?
In a refreshing twist, the eye catching lookbook has chosen its models in an unorthodox manner – enlisting the help of individuals who have become stand out talents within their chosen field of expertise, which include sculpture, graffiti and graphic design.
The individuals included in this striking lookbook are: Josh Bitelli, Christian Newell, Lukas Grout, Taurean Roye and Finbar Lenahan.
The lookbook showcases a range that has a strong sporting influence, however it is much more fashion orientated and focuses on aesthetic rather than performance.
A more tailored approach to the sportswear trend, the collection includes a plethora of well cut tailored pieces – such as shirting, knitwear and blazers – which are all accentuated by the colourful backdrop.
This clothing will help any of you looking to achieve a relaxed yet still refined look this coming autumn. Perfectly in tune with the key menswear influences present throughout 2012, the tailored cut and slim silhouette nods to the trend without sacrificing your current way of dressing.
The collaborative collection is made up of 60 pieces of apparel and accessories, which is set to be available over at ASOS from 25 September 2012.