Baxter of California Pomade Collection

Baxter of California have become one of the leading men’s skincare and grooming brands since their launch over four decades ago in 1965.

Highly regarded within the grooming industry, the Baxter of California product range focuses on cutting-edge men’s products which target very specific needs for all skin types.

Not content with producing solutions to anti-aging, shaving, cleansing and basic skincare, the brand have broadened their horizons by branching out into the realms of hair care too – which leads me onto to their superb new range of pomades that we are showcasing to you today.

For those who don’t already know, a pomade is traditionally a waxy hair styling substance that gives hair a lighter hold and shine finish. They have risen to prominence recently due to the current obsession with quiffs and slicker men’s hairstyles within the industry. So if this describes your current look, these could be exactly what you have been looking for.

Baxter of California Pomade Collection

Suitable for all skin types, the range is made up of 5 styling products, which break the mould of a traditional pomade by offering a different hold and finish:

  • Slick Pomade: A high-performance pomade that defines, separates and creates texture without adding weight. Coming in a medium hold, it provides a slick and high shine finish that is suitable for quiffs and slick 60s inspired hair.
  • Hard Water Pomade: Offers a firm hold all day with a pliable texture. Comes in a harder gel which is similar to the fibre gum products on the market currently. Will allow you to restyle and touch up throughout the day. Perfect when you are rushing out the office for after work drinks or a date.
  • Soft Water Pomade: Provides a light hold whilst ensuring enhanced shine and conditioning hair. Perfect for Rockabilly inspired quiffs or slick hairstyles where you want high shine (like a traditional pomade), this lighter gel consistency will brush through hair effortlessly.
  • Cream Pomade: Offers a lightweight finish but also includes natural ingredients to smooth and soften your hairs natural texture – creating a frizz free finish. This is especially good for those with longer hair where you want a light hold that controls your specific cut or style.
  • Clay Pomade: Offers a strong hold with a matte finish. Comes in a thicker clay consistency, which makes it good for short to medium length hair where you want a good strong hold and texture.

Retailing at £18 each, they have become an instant favourite of the FashionBeans team due to the quality of the finish they provide. There is something for every hair type and cut within this small collection, which means you are bound to find something suitable.

You can shop any of this Baxter of California Pomade collection over on the Niven & Joshua website.

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Baxter of California Pomade Collection:

Baxter of California Pomade Collection