You may have heard of the brand Bertie but might not quite be able to put your finger on how, where or when. As the team gear up to take the menswear brand to the next level, it will definitely be a label you will hear a lot more about in the future.
Possibly overshadowed in recent years by louder footwear brands that produce more outlandish styles, Bertie sticks to menswear classics – giving them a slight seasonal update and maintaining a superior quality at a reasonable price. In these times where we look for great yet wearable designs that will last beyond a few months, Bertie have long been pioneers of this approach.
The brand falls under the stylish Chelsea Cobbler umbrella, which has recently opened up a stand alone department in Topman Oxford Circus. Take a visit to the 2nd floor shoes department – the brand’s upmarket identity is clear to see when compared to other high street footwear brands. Whilst you won’t be likely to stumble across a brothel creeper or garish retro sneaker, you will find quality men’s shoes that are the building blocks for any successful capsule wardrobe.
The Bertie Belsize Loafer (£85) is a collection highlight this season, coming in versatile matte leather colour options that will smarten up a daytime look whilst grounding an evening look with a understated casual element (in other words, you can wear it anywhere).
The classic brogue (£85) is another sturdy choice, and is available in unexpected deep navy, dark ox-blood and classic tan. These would all be perfect for those looking for a refined statement shoe and can be worn with a good chunky winter sock and a turn up.
And what would Chelsea Cobbler be without the humble namesake boot? Bertie does not disappoint with the Clapham Park Chelsea (£115): a perennial staple but more on trend than usual this autumn. A boot for autumnal walks both in and out of the city, the campaign imagery proves that this footwear will look just at home at a coastal utopia as it will on the morning commute.
So go forth shoe loving gents – you’re autumn/winter shoe budget may currently be burning a hole in your pocket but head to Bertie and slip your feet into something that will last longer than your interest free period (your credit card will thank you).
For more information head over to the Bertie website.