Luxury British behemoth Burberry has announced plans to launch its first standalone menswear store.
Scheduled to open late 2012 in London’s well-heeled Knightsbridge, the store will be the jewel in the crown for the area’s glittering array of high-end style destinations.
Since Christopher Bailey’s accession to the House of Burberry’s creative directorship in 2001, he has succeeded in reinventing the brand’s image that had been severely tarnished in the 80s and 90s, after a series of ill-conceived marketing decisions tainted the label with undesirable elements of British popular culture.
The London-based brand plans to unveil 15 new retail spaces in the coming 12 months, with its largest store ever on Regent Street opening later in the year. This fashion power-house of the moment seems an unstoppable force, with a 25% increase in total revenue last year, topping £1.86bn, and a 26% increase in menswear sales.
Having successfully tapped and expanded their presence in the nouveau riche Asian market, the brand boasts an impressive portfolio of 63 Chinese stores, which account for 12% of total company profits. Despite the seemingly never-ending financial woes of the international economy and retailers worldwide, this quintessentially British label with its illustrious heritage seems unlikely to curb its relentless business growth anytime soon.
With each new store encompassing the best in modern retail interior design, we can’t wait to see what the architects of fashion will reveal for their new menswear space in Knightsbridge.
One thing’s for certain, when the store opens its doors in late 2012, they’ll certainly be no excuse for the sight of shabby, ill-fitting trenches on the streets of the capital anymore.