Acting as a key component within the supply of modern menswear essentials, French Connection has released its SS13 lookbook. Whilst packed with the familiar tees and nautical stripes that we know and love, the brand have also integrated some seriously punchy prints into the range. However, when placed within the traditional simplistic French Connection aesthetic, these pieces appear both wearable and widely accessible.
Charlie France is the ideal ‘boy next door’ model for displaying the collection, and does so with an easy charm. Fuss free shots show the comfort and practicality on offer within the collection and this is supported by the subtle styling. A palette of pastels, primaries and indigo blue reflect the diversity of the summer range and offer the versatility that is needed from such styles.
A nod to the current camouflage trend is seen in the rusty orange jacket. With its bold all over print and drawstring trims, the result is both practical and eye catching. Another stand out piece within the collection is the dusty pink floral print shirt. Its gentle colour and subtle detailing make it the ideal choice for someone looking to integrate a less daring print into their wardrobe.
By sticking close by to the signature French Connection look, the brand has produced another reliable and casually stylish collection that offers a little something for everyone.