H&M DIVIDED: The Grey Concept

H&M DIVIDED has released a new collection entitled ‘The Grey Concept’. The Grey Concept takes inspiration from rock ‘n’ roll and punk styles, mixing bold pieces such as biker jackets and statement coats with a selection of fitting basics to create a focused capsule-style collection at H&M’s ever reasonable prices.

Rock ‘n’ roll is the foremost influence on the collection and, despite the small range of items, you should be able to emulate the style of the front man of your choice. Long-time staples of rebellious style such as super skinny jeans and biker jackets are combined with vintage accessories like scarves and fedoras to muster that iconic sense of cool.

Detailed jeans and blockbuster outerwear form the statement pieces within the collection. Coats in soft textured wools or classic black with asymmetrical buttoning – evoking the style of the biker jacket but with a formal twist – are a great way to add character to your winter wardrobe.

These statement pieces are accompanied with a selection of appropriate basics – graphics t-shirts and skinny jeans in black provide a strong stylistic bedrock for the collection. These basic pieces are augmented with a hint of high fashion influence, with draped neck tees and long, shaped cardigans suitable to wear with almost anything.

Despite its innovation, The Grey Concept range is available at H&M’s standard prices. The outerwear ranges between £40 and £50 while a pair of jeans will cost £15 to £25. At these prices, it is a great option for style on a budget and ideal for the youthful market it is aimed at.

Ultimately The Grey Concept is a focused, neat range that embodies a distinct style with a relatively small number of pieces. Whether you want to invest in the overarching style or just pick up an interesting piece, this collection provides a great set of options without requiring you to dig too deep in to your wallet.

Shop the collection over on the H&M website.

H&M DIVIDED: The Grey Concept Video

H&M DIVIDED: The Grey Concept Campaign

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept

H&M Divided: The Grey Concept