Hugo by Hugo Boss Fall/Winter 2012 Campaign
Following on from the Hugo Boss SS12 Campaign, the brand have once again opted for simplistic elegance, in the form of their monochrome Hugo by Hugo Boss Fall 2012 campaign.
Similar to the SS12 campaign, the imagery showcases a range of classic and well cut tailored garments, which are only enhanced through the timeless black and white photography – allowing the focus to firmly remain on the clothing.
Through lack of unnecessary detailing and almost no accessories incorporated in the looks, it is solely down to the silhouettes created and quality of the cut to draw you in.
Fronted by Bastiaan van Gaalen, the new collection features pieces we’ve come to expect from a brand that is designed to keep you looking sophisticated and refined. Formalwear is present in the form of suiting, blazers and shirting, whilst there is also more casual – yet still highly stylish and elegant – pieces, such as the shawl collared knitwear and smart bomber style jacket; which has gone straight to the top of the men’s wish list here in the FashionBeans office.
For more information head over to the Hugo Boss website.