Founded in May 2011, owner Sam White has raised KULT clothing like a child fed only on unique ideas and fresh designs. For anyone who has ever attempted starting their own business (myself included) it’s a resounding fact that the first year will always be the toughest – but this guy seems to know what people want and does not hold back in giving it to them.
Taking inspiration from various art concepts used to shock unsuspecting audiences – and integrating religion, drugs and sex – you would be right in thinking these are not going to be your Sunday best. Statement prints and colours are rubbed in your face with offensive slogans and metaphors. Working this theme to include jackets, sweaters, tees, vests and accessories ensures an inter-seasonal wardrobe is possible. A couture collection also exists (in true KULT style of course… not something you might expect to see grazing the ad pages of GQ).
Wallet friendly is an appropriate term for the price point of KULT products, but then again people who own wallets usually have money to put in them (or at very least a selection of fast food and coffee shop loyalty cards). For a modern youth brand like this, pocket friendly might be more apt.
The imagery shown below is of the new collection and is completely exclusive to FashionBeans. The release date is 1st of October 2012, so stay tuned!