If, according to the Chinese Zodiac, it is currently the year of the Dragon, then in fashion terms 2012 is the year of the collaboration. We have already seen Marni x H&M explode onto the scene, Adam Kimmel x Carhartt has brought some excitement to the worker wear trend and the Liberty x Nike collaboration has had much critical acclaim. Liberty haven’t stopped there however, with their next collaboration being with the iconic footwear brand Dr Martens – who have had somewhat of a shake-up and re-branding of late.
The collection itself is comprised of shoes and boots, adorned with some of Liberty’s most popular floral prints. The juxtaposition of the floral print against the heaviness of the boot creates a nice contrast and I can see them appealing to both men and women. There’s nothing wrong with a spring floral on a man in my opinion. One of the standout prints is the ‘Martens Flowers’, which was modified from a 30-year old print straight from the Liberty archives to incorporate the Dr Martens colour palette.
This collaboration comes at a time when Dr Martens are expanding into new territory and are reinventing themselves. There is also a bespoke service available at their Spitalfields store, and the current spring/summer collection is a departure from the classic black and oxblood 8-eye boot. With the addition of the Liberty prints, Dr Martens are fast becoming a must-own fashion piece and are arguably becoming much more mainstream. No longer reserved for the British subcultures, this new breed of Dr Martens has been elevated.
The collection is set to launch exclusively in Liberty stores May 2012, and over on the Dr.Martens website from June 1st 2012.
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