A man’s debut should be steeped in victory, a reflection of everything he has not grandstanded on thus far. Paying reverence to this adage and framed by the theatrical setting of the Royal Opera House, Hackett used London’s latest menswear platform to launch their spring/summer 2013 line.

Reminiscent of the Great Gatsby, Hackett’s collection fused British sporting achievement and Mediterranean influences. Focusing on five cultural themes – each underpinned by solid associations with quintessentially British establishments – from the joie de vivre of the Riviera to the bygone era of the boathouse.

Vintage paisleys and floral prints sat aside multi-pocket jackets and dusty tones of clay to create a uniquely modern approach to sartorial style.

Behind The Scenes: London Collections
Hackett Spring/Summer 2013: The 5 Themes
  • Great Gatsby brings a new modernity to nostalgic men’s style and nods to the elegance of the characters in the iconic F. Scott Fitzgerald novel. Focusing on lightweight fabrications, Hackett’s signature tailoring epitomises twenties Hollywood style with three-piece suiting cut from wools, linens, silks and cottons.
  • Artist revisits a period when artists such as Picasso and Matisse ruled the Riviera and the Mediterranean joie de vivre provided their source of inspiration. Reflecting the bohemian, more laid-back style of living, this story is best worn layered and with languor where superfine luxury knitwear is casually draped over the shoulders.
  • Boathouse channels the sporting spirit and preppy, collegiate style of a bygone era when sportsmanship and the art of dressing up went hand in hand. Boathouse demonstrates the dressier side of sporting life in Union Jack colours of navy, rich red and antique ivory.
  • Desert Rally is a refreshed look at the traditional Hackett ‘British Explorer’ which takes on a tougher, slightly rugged appearance this season. More adventurous and inspirational than before, this story takes in the Peking to Paris Rally with garments and accessories that have been treated to look lived-in and weathered.
  • Jamaica Bond creator Ian Fleming’s Jamaican residence provides the setting for the final story this season. The gloriously hued island dotted with secret bays and tucked away coves evokes the carefree Caribbean lifestyle that inspired both the author and Hackett.
London Collections: MEN – Hackett Spring/Summer 2013

Hackett’s homegrown style was the coveted collection of Friday’s London Collections schedule, the perfect opportunity to showcase Hackett’s best of British approach to men’s style and show an international audience exactly what the country’s capital has to offer.

London Collections: MEN – Hackett Spring/Summer 2013 Collection

Hackett Spring/Summer 2013 Show Video
Hackett Notebook Giveaway

Balance is often the scale on which the success of a finished coat is measured (and Hackett’s tweed is always on-point.) In the same vein, a shows finale is frequently seen in the same light.

Making way for the bow of Hackett’s eponymous founder, a dozen jacket-clad dandies, topped with bowler hats, made their way down the centre of one of London’s finest landmarks.

In association with their inaugural showing, Hackett have produced a series of one-off notebooks endowed with the symbol of the country’s capital dressers. The perfect summation of sartorial nonchalance.

Hackett Notebook

To be in with a chance of winning one of these items, answer the following question in the comments section below:

Where did Jeremy Hackett open his first store in 1983?
The answer can be found in our Q&A session with Jeremy Hackett.

A) Bond Street
B) New Kings Road
C) Savile Row