With a misty coastal setting acting as the preferred backdrop, Louis Vuitton releases its SS13 Pre-collection lookbook. Models Max Rendell and Joel Meacock guide us through the range, displaying a series of effortless summery looks. Versatile separates and nautical referencing appears throughout, with stylish detailing and accessories playing a key part.
Working with a wide palette of both rich and neutral hues, it is apparent that an emphasis has been placed on colour in particular. Some looks are constructed to make individual pieces pop, whereas others merge several tones to create one colour, tonal outfits. Each approach conveys the clean and luxurious style that Louis Vuitton is widely known for.
Various trends are also recognised throughout with the aforementioned one colour looks, turned up bottoms and intricate patterns demonstrated strongly.
As Louis Vuitton is known for its accessories just as much as its clothing, the lookbook introduces several items that are sure to become the season’s ‘must haves’. A particular favourite is the olive green holdall with detachable strap. With its flawless finish and eye catching colour this bag is ideal for those style filled city breaks and short getaways.
By continuing to design from such a timeless angle, Louis Vuitton is simply incapable of slipping from its long maintained position at the height of luxury fashion.