The 18th October 2012 sees the launch of the high anticipated new digital brand; Mr Hyde. For those of you who are not yet familiar with the brand, Mr Hyde is set to become the new digital daily for “intelligent, career focused men”.
Created by Shortlist Media Limited, the publisher of market-leading men’s lifestyle weekly magazine ShortList, Mr Hyde is a fast, to the point, carefully edited email delivered daily to your inbox. Each edition will include the latest in culture and entertainment, information on the latest bars and dining, as well as best new style and grooming releases – making it an essential daily read, and perfect for the working man on the go with little free time.
Phil Hilton, Editorial Director of Shortlist Media, says:
“Tightened economic times have meant longer hours and fiercely competitive career paths. Urban men with complicated lives are no longer content to retire to the nearest faceless chain pub or plough through uninspiring TV channels. They want targeted, informed recommendations that will enhance their all-too-brief windows of leisure.
Mr Hyde is not a listing but an informed friend who always knows where to find the latest pop-up bar, the hottest new bourbon and where to buy the eye-enhancing cream to disguise the effects for that big meeting the next day. We aim to inspire, provoke, entertain and help these busy men maximise their free time.”
The inspiration for Mr Hyde stemmed from the success of ‘Emerald Street’, the award-winning daily for stylish women that was launched in 2011, and has already gained more than 80,000 loyal subscribers.
Mr Hyde will begin publishing daily emails to registered members later on this week (Thursday the 18th to be precise). To pre-register, we strongly suggest heading over to the Mr Hyde website, or following the Mr Hyde Twitter account on: @Mr_Hyde