“I told my careers advisor I wanted to be centre forward for Leicester City, when he said ‘no’, I thought I’d be in a rock ‘n’ roll band”
Serge Pizzorno

These are the glorified words of a musician; a musician whose main aim in life, since he was a little boy, was to become as successful as possible. He is the man behind the witty lyrics and lead guitar riffs of one the UK’s biggest bands, Kasabian. He is the best friend of a psychedelic, nutcase comedian, has impressive Italian heritage, is the face or Armani and a fashion bloggers dream… Need we go on?

Serge Pizzorno’s persona is screaming: “Look at me!” FashionBeans responds, and takes a look at the man behind the world’s current biggest and best band.

Serge Pizzorno

After his father emigrated from Genoa, Italy, Sergio Lorenzo Pizzorno was born in Newton Abbot, Devon, and settled in Leicester. His father gifted him the inheritance of unbelievably strong Italian looks, a rare trait to find within the East Midlands. The loose, care-free hair cut and facial hair, when combined with an array of bandanas, scarves and pleated shirts, cut out a slim fitted, fashionable hippie – who isn’t frightened to be the fluorescent needle amongst a haystack of pseudo rockstars present today.

The guitarist has celebrated an array of musical success. His most notable work, with ‘Best British Group of 2010’ Kasabian, saw the band nominated for over a dozen awards, including live shows, album chart leaders and a string of winning singles.

Other success, which includes his side project with long term friend Noel Fielding, in a group called ‘Lost Tapestries’, gained positive feedback from critics. Two years ago, Serge was also asked to compose the music for the movie ‘London Boulevard’, once again confirming him as a unique and individual talent.

Serge Pizzorno Style

With Kasabian recently handed the mantle of the world’s current biggest band, Pizzorno has gained recognition – particularly from girls – for his Mediterranean features and classy dress sense. When Kasabian’s hit album ‘Empire’ was released in 2006, Serge had previously been approached by Italian fashion house Armani, who had invited him for a shoot to become the new face of their summer collection, tying in perfectly with the new album release. Armani managed to beat Prada and top modelling agency Models 1 to obtain the signature of the artist during the process.

Liam Gallagher, of all people, even handed a complement to the guitarist, mentioning that: “He knows how to put an outfit together. He’s got some style, but still needs a few tips from me.” If I was serge, I would only take positives from such an icon of his. British influences such as The Beatles, The Stone Roses and Oasis being are high up his pecking order, not just for their music. On numerous occasions Serge has been seen wearing Liam Gallagher’s clothing range, Pretty Green – particularly the pea coat and silk scarf combination.

Another musician which Pizzorno has the highest respect for, who he looked up to for both musical and fashion knowledge, is the late George Harrison. Electrifying blazers and shirts, complete with quirky cuts and trims are a common choice, paired with skinny jeans and Chelsea boots.

Serge Pizzorno Lookbook

Serge ranked 9th in ‘GQ’s Best Dressed Man List 2012′, and the lookbook proves just how he is up there amongst the very best:

Serge Pizzorno Fashion & Style Lookbook

Inspired By Clothing
  • Bedwin & The Heartbreakers Tailor Og Black Paisley ShirtBedwin & The Heartbreakers Tailor Og Black Paisley Shirt
  • American Apparel Fine Jersey Short Sleeve V-neckAmerican Apparel Fine Jersey Short Sleeve V-neck
  • Selected Crave BlazerSelected Crave Blazer
  • Allsaints Alliance Leather ShirtAllsaints Alliance Leather Shirt
  • Topman Burgundy Cropped Belted MacTopman Burgundy Cropped Belted Mac
  • Farah Vintage Wordsworth PeacoatFarah Vintage Wordsworth Peacoat
  • Allsaints Stat Cigarette JeansAllsaints Stat Cigarette Jeans
  • Our Legacy Red Gold Paisley Dress ScarfOur Legacy Red Gold Paisley Dress Scarf
  • Allsaints Bowmont ScarfAllsaints Bowmont Scarf
  • Denim & Supply By Ralph Lauren NeckachiefDenim & Supply By Ralph Lauren Neckachief
  • Lock & Co Hatters Rabbit-felt Fedora HatLock & Co Hatters Rabbit-felt Fedora Hat
  • Bjørg Anatomic Heart NecklaceBjørg Anatomic Heart Necklace
Signature Looks
Look #1: Leather Look

Serge Pizzorno Classic Leather Jacket Looks

Serge looks and represents the complete rock ‘n’ roll star when he goes for the unfailingly classic leather jacket, black skinny jeans and boots combination – a common outfit seen amongst several musicians, but not necessarily worn effectively.

ASOS even have their own page dedicated to Pizzorno and his leather inspired pieces. With the addition of gritty looking jewellery and a pair of shades, fellow musicians can only envy him.

  • Religion Square Pocket T-shirtReligion Square Pocket T-shirt
  • Acne Black Cotton Linen Mix Stapel BlazerAcne Black Cotton Linen Mix Stapel Blazer
  • Selected Liverpool Leather JacketSelected Liverpool Leather Jacket
  • Topman Washed Grey Skinny JeansTopman Washed Grey Skinny Jeans
  • Raf Simons Aviator SunglassesRaf Simons Aviator Sunglasses
  • Postegino Brogue Black LeatherPostegino Brogue Black Leather
Look #2: Brit-pop Inspired

Serge Pizzorno Brit-pop Inspired Looks

Several male British musicians throughout history, particularly The Beatles, have inspired this particular look. Serge is frequently seen sporting the paisley scarf – which is a true iconic British accessory.

Mixing neutral, low profile t-shirts with the more flamboyant scarf patterns ensures an even and attractive balance. The cheap ‘plane-Jane’ t-shirts with exquisite scarves will balance out well in price too.

Don’t forget to add plenty of jewellery (a hat also looks fantastic) when accompanying the scarf and t-shirt combination.

  • Liberty London Scarves Blue Tree Of Life Print Wool Scarf Liberty LondonLiberty London Scarves Blue Tree Of Life Print Wool Scarf Liberty London
  • Topman Grey Marl Crew T-shirtTopman Grey Marl Crew T-shirt
  • Hartford Paisley-print Cotton ScarfHartford Paisley-print Cotton Scarf
  • Asos T-shirt With Crew NeckAsos T-shirt With Crew Neck
  • Acne Black Max Cash Slim Jeans Long AcneAcne Black Max Cash Slim Jeans Long Acne
  • Maison Martin Margiela 11 Men’s Brass Identity Necklace With Leather PendantMaison Martin Margiela 11 Men’s Brass Identity Necklace With Leather Pendant
  • Luis Morais Woven-leather And Yellow Gold Wrap-around BraceletLuis Morais Woven-leather And Yellow Gold Wrap-around Bracelet
  • Topman Clarks Original Desert KhanTopman Clarks Original Desert Khan
Look #3: Wacky Prints

Serge Pizzorno Bold Print & Patterned Looks

It would seem the majority of men lack the bravery and confidence to wear eye-catching printed shirts. Regardless of the design – leopard, tribal, skull or flower – it can be a challenge not many of us are willing to undertake, yet alone experiment with.

Quite frankly, Serge just doesn’t care about the comments he might receive. By just looking at the images here, I can only flood praise to the man. The variety of colours and patterns he dresses in places Noel Fielding in the dark.

  • Topman Multi Ikat Patterned ShirtTopman Multi Ikat Patterned Shirt
  • Topman Brown Leopard Print ShirtTopman Brown Leopard Print Shirt
  • Asos V-neck T-shirtAsos V-neck T-shirt
  • Unused Mens Rabbit FedoraUnused Mens Rabbit Fedora
  • Jack & Jones Harlem BandanaJack & Jones Harlem Bandana
  • Topman Aztec Triangle PendantTopman Aztec Triangle Pendant

What life Serge Pizzorno has had so far. I can only imagine that for any man to be asked to be the face of the latest Armani modelling campaign is an achievement in itself. So to find yourself as the guitarist and backup singer for the biggest and best band the world has at this moment in time must be even sweeter. Of course, that doesn’t even take into account a handful of exciting side projects and a high finish as one of the UK’s best dressed men.

Serge’s mission to become as successful as possible is certainly complete – but at just 31 years of age, I’d say he still has a long way to go.

Oh, and in case you missed it this week…

Maybe his careers advisor was wrong.