Excuse me for being slightly biased, but Bristol based independent fashion label My Yard is a must have for this season. Taking inspiration from their artistic and creative surroundings, My Yard sources their designs from local Bristol based artists. Starting out as a small concession in BS8 (an alternative fashion boutique in Bristol, Park Street) My Yard moved a few doors up and established their very own boutique. They have now settled at Island Studios, the home to many creative practitioners.
My Yard’s spring/summer 2012 collection reflects their artistic outlook on fashion. The collection consists mainly of printed tees and sweaters with a streetwear edge. Teamed with brightly coloured chinos and washed out denim shorts, it creates an urban and contemporary look.
The majority of the images are influenced by Aztec graphics, with triangular and rectangular shapes used in different angles to create new and unique prints. The colour palette consists of pastel shades of lilac, yellow and green giving a very fresh feel to the lightweight tees. Each print is repeated on vests, tees and sweaters with different coloured backgrounds. On some designs the Aztec motif is used much more subtly for detailing purposes, such as on the pocket or sleeves to add interest.
Don’t worry, My Yard has a highly established online following, so everyone can have a touch of Bristol in their wardrobe. Guys be careful, as My Yard have demonstrated how their tees look great styled on girls too. I would keep yours in a safe place, away from any prying female eyes.
Check out the full collection over on the My Yard website.