The release of a GBR-themed Nike trainer caused websites to crash on Friday.
The Air Safari GBR proved so popular that both Urban Industry and Crooked Tongues experienced problems with hosting demand. The trainer is a re-work of the cult classic – 1987 Air Safari – with added GBR detail, and has the eye catching quality that made it irresistible to trainer fanatics.
Eight minutes after Urban Industry made the trainers available, and two minutes after Crooked Tongues did the same, both were experiencing website problems. With a Europe-only release, it’s likely that eager buyers from the rest of the world contributed to the rush.
Available in both black and burgundy versions, the shoes focus on safari patterning on the laces, sole and panels of the leather upper. Fitting perfectly into the pattern trend Nike channelled retro styling at a moment when it suited. Versatile to the point where they could be worn with almost anything, and yet strongly designed enough to differentiate an outfit, Air Safaris are a good option – if you can get hold of a pair.
The shoes’ release was something of a perfect storm: a huge event, limited release, and classic reputation combined to push demand.
Arriving on the day of the Olympic opening ceremony the trainer was released at an appropriate time, but with no Olympics references due to Adidas’ sponsorship of the event.