Norse Projects began its journey in 2002 and have since established themselves as one of the leading Danish brands of the past decade. Formed by Anton Juul, Mikkel Gronnebaek and Tobia Sloth the brand have developed a reputation for crisp, clean and functional inspired street wear, whilst staying true to their Danish roots.
Norse projects have excelled in creating contemporary outdoor clothing with a minimalistic approach, and it is evident the guys really pride themselves on quality – with all garments being lovingly crafted in Europe and the U.S.
Underlying nautical influences have become a trademark of the brand within recent collections, and this holiday 2012 range is no exception. The collection consists of traditional Norse gear, reformed with a playful hint of holiday seasoning. Focusing on the traditional admiral blue, dark plum and off cream colour palette that Norse projects are renowned for, this small but seasonally appropriate collection definitely put a smile on my weary face.
With layering a key factor for any man during autumn/winter, one of the stand out pieces has to be the “bubble stripe knit”. Coming in both admiral blue and dark plum, it is a re-design of Norse’s classic crew neck pullover and is constructed out of 100% merino wool – recently showcased on FashionBeans as a true modern wardrobe essential. This subtle item can be dressed up or down depending on the occasion and is a solid piece for any mans wardrobe this winter.
It’s safe to say these guys know how to really throw down a worthy seasonal collection.
You can shop the full range here.