It doesn’t seem long ago that we first introduced you to new men’s footwear brand ohw? (pronounced who), detailing the launch of their debut SS12 collection, and now we are able to showcase the brand’s latest offerings for the upcoming SS13 season.
Following on from the success of their SS12 range, the contemporary footwear label moves into 2013 with a wider choice of colour ways and material options. Seven new styles have been commissioned and a total of twenty one colour and material options have been added to the existing core collection.
High quality and traditional craftsmanship is at the forefront of this brand’s philosophy, with each pair of shoes a credit to the workmanship of the people that make them. Detailing such as size markers along the cut edges of the upper materials (the traditional way that shoemakers indicate the sizes of cut pieces) and hand-stitching are present on numerous silhouettes, emphasising the attention to detail and traditional methods utilised in construction.
Another noteworthy feature is that every pair of shoes is individually hand signed by the person doing the final quality check. This small but reassuring touch reinforces the fact that you are investing your hard-earned money in a brand that genuinely takes pride in their products – something that you just don’t get with mass-produced high street versions.
In keeping with ohw?’s back to basics identity, the designs have been kept simple, with designs benefiting from clean and minimal aesthetics – allowing the manufacturing, quality and materials do all the talking.
Full grain leathers, silk suedes and oiled nubucks make up this range, with colours ranging from traditional black, tan, navy and grey to claret and pea green. Its hard to pinpoint our favourite style, as there are so many distinct silhouettes which demand our attention – from the bi-colour pyramid tread soles and veg tanned leather collars incorporated on the ‘Wally’ to the suede and leather fabric combinations see on the Walter, Blyth and Shaka series, you can be sure that there is a style that will effortlessly integrate into your existing wardrobe.
Providing customers with comfort, style and high quality craftsmanship – all at an affordable price tag of between £95-110 – we know where will be shopping for our spring/summer footwear this season: who-shoes.com