This month saw the launch of new men’s and womenswear store OTHER, on London’s Carnaby Street. Strictly, it is not a completely new store, this is more of a rebranding.
OTHER is located on Kingly Court in the former home of B-Store, which is owned by the same guys. This new concept marks a step away from the original B-Store brand, which will now be sold online only, making more room for the carefully hand-picked brands that the space was originally known for.
In terms of menswear, well-established brands sit alongside the emerging as well as art, design and photography publications that are specially selected to sit in the store. Unisex waffle and cable knits from Peter Jensen come in bright cobalt blue and candy pink whilst Christophe Lemaire provides directional twists on wardrobe basics. Shirts are asymmetric or shawl-collared in linen as well as shirt jackets and alpaca scarves in tweeds.
OTHER also stock a small selection from long-supported Swedish brand Our Legacy, personal favourites being the ‘Jumbo’ navy and white polka dot shirt. Worn with black jeans and a leather biker, the navy will really stand out. The ‘Galaxy’ overcoat is also particularly nice and the minimal detailing will compliment any outfit, whether tailored or casual.
For a range of wisely curated brands of products in the heart of central London, take a small detour from Regent Street and check out OTHER. You may just find what you didn’t know you were looking for.