London’s world famous luxury department store, Harrods, is set to open a new Paul Smith Cycling Pop-up store on its 5th floor sports department.
Launching on Tuesday 10th April, the installation space houses three world exclusive products; a selection of Rapha + Paul Smith jerseys, a capsule collection of exclusive bold graphic printed t-shirts, as well as a made to order bike service!
The made to order bike service is surely something that all fashion conscious commuters are going to be truly excited about, with customers being able to customise four different bicycle frames from leading manufactures Condor, Brompton, Mercian and Paris.
With the iconic British designer having been a lifelong cycling enthusiast, a collection like this was inevitable. With the intention of only opening for two months, this unique concept store is most definitely worth a visit for anyone who is as captivated by the sport as the designer is himself. Maybe once you have purchased your new made to order bike, you should invest in the Levi’s commuter clothing line we previewed on Friday?