Miuccia Prada has recruited a selection of ‘leading men’ for Prada’s spring/summer 2013 menswear campaign. Shot by David Sims on location in London, actors Harvey Keitel, Aaron Taylor-Johnson, Benicio Del Toro and Dane DeHaan communicate the diversity of the collection and its strong sense of individualism via black and white portrait shots, where they each stand alone, wearing a selection of immaculate tailoring, lightweight coats and casual shirts.
The four men picked personify the label’s enduring indifference, with two iconic stars and two bright, new ones chosen to front the campaign – 22 year old Aaron Taylor-Johnson, of Kickass fame, and 26 year old Dane DeHaan, best known for his role in this year’s acclaimed film Chronicle and hit drama series In Treatment. The two groups meld the sense of isolation garnered from the solitary shots of each individual into a collective demonstration of the wearability and relevance of the collection to all ages, with pieces that flow seamlessly into the next, yet manage to maintain their distinctiveness.
The simple yet structured shapes in the collection are echoed by Sims’ simple monochromatic photography, with back-lighting creating a strong silhouette and emphasising the stark minimalism, which heightens attention to detail. “A painterly use of shadow and brightness creates striking silhouettes, the actors at times almost engulfed by darkness, then completely framed in blinding light,” said Prada. “In a world filled with white noise, the effect is both modern and timeless.”
With this collection, the Italian fashion house successfully continues to demonstrate that men’s fashion can be both fun and functional, offsetting its infamous trademark cheek with the “silent intensity” of the exquisite tailoring.
You see the full campaign imagery here.