The fashion industry has had its eyes firmly fixed on the UK during 2012. In the lead up to the Queen’s Diamond Jubilee we saw Union Jack influenced attire flood the market, the upcoming Olympic Games has been responsible for sportswear dominating many of the key trends for the season, and just a couple of weeks ago we launched our very own menswear showcase, in the form of the superb London Collections: MEN. The UK is finally becoming a force to be reckoned with, showing that we have the talent and capacity to compete with the French and Italians in our own unique way.

Our strength lies in our heritage and quality of manufacturing processes. We can undoubtedly make great hand crafted clothes, due to our forefathers long and decorated history in doing so. With this in mind, we were recently contacted by the team at Private White VC, who wanted to personally show us their new collection, as well as the manufacturing process that goes into the creation of each and every piece.

Readers should know, we get HUNDREDS of requests like these, and we only cherry pick the very best. The website piqued my curiosity initially, especially as there seemed to be a real passion about their history and the fact that all their range is made right here in England (Manchester to be precise). When we received the collection, the whole team was blown away. This is classic menswear; timeless pieces, cut superbly, in high quality materials that are sourced and produced in the UK.

Private White VC clothing is something we, as Brits, can all be proud of.

History & Ethos
Private Jack White V.C

The company is named after their illustrious founder, Private Jack White V.C, who fought for his country in the King’s Own Royal Regiment – where he performed huge acts of bravery in the failed Anglo-French effort to capture Constantinople. Due to this, on the 27th June 1917, Private Jack White V.C. was awarded the Victoria Cross, the highest and most prestigious honour that can be awarded to British and Commonwealth forces. Private White Clothing were proud to have recently celebrated the 95th anniversary of Private Jack White being awarded the Victoria Cross for valour in WWI.

Private Jack White continued in active service until the end of the war, when he returned to Manchester and began an apprenticeship as a trainee pattern cutter in the local factory. He went on to become General Manager and then Owner before fading health forced him to relinquish his interest and he passed away in 1949 aged 52.

Little could he have realised that one day, the very same factory he had worked in all those years ago would now, under the watchful eye and stewardship of his great-grandchildren, be manufacturing a line of carefully crafted garments, inspired by the heroics and military style of himself, Private Jack White V.C.

The Ethos

Private White VC Clothing

The ethos of the company is what spoke to us all here at FashionBeans, and shows the values and commitment to clothing that all our regular readers can relate to:

Inspired by family heritage and born out of a devotion to British manufacturing, Private White V.C. is committed to producing quality everyday menswear using the finest British materials and craftsmanship. The collection is designed by former head of Dunhill menswear, Nick Ashley and directly influenced by Jack White’s own wardrobe. The result is wearable contemporary garments which balance both timeless style and functionality.

With a unique attention to detail and a clear tip of the hat to traditional menswear, Private White V.C. is a brand for the modern gentleman who demands integrity, style and durability from his clothing.
Private White Clothing

Made In Manchester

Private White V.C Clothing - Made in Manchester

Staying true to the roots of the man himself, all Private White V.C. clothing is manufactured in the same factory in Manchester where Jack originally started his apprenticeship after WWI, and which he later became owner of.

The factory, known to many in the industry as Cooper & Stollbrand, is staffed by a great number of local people who have seen the comings and goings of life there over many years. Sons and daughters, brothers and sisters have all worked together, with the factory playing a focal point in their lives and that of the local community.

Keeping with tradition, all the materials are sourced locally where possible with the majority of cloth being supplied from the mills in the surrounding area. These too have a wealth of history behind them and a trading relationship with the factory going back to Jack White’s days.

The Range

It’s all very well possessing true English heritage and a commitment to only the finest materials and manufacturing, but if the clothing isn’t up to scratch, it would all be for nothing. Luckily, with the styling and design of the clothing under the watchful eye of the former head of Dunhill menswear, Nick Ashley, the range is full of timeless classics that are brought bang up to date through contemporary cuts, colour choices and detailing.

Waxed jackets are available in rarer tan colour ways, as well as traditional macs being available in striking statement greens; suiting is available in a raft of beautiful textures, as well as modern cuts such as double breasted; staples such as shirts are brought bang up to date through knitted construction, creating an almost polo/shirt hybrid; and classic footwear silhouettes like the chukka boot are given a new lease of life through contrasting panels and juxtaposing fabrics.

There really is something for everyone, whether you are looking to build the perfect capsule wardrobe or simply want to inject new life into your personal style.

Men’s Lookbook

Here are just some of the current pieces available to buy on their website. As you can see, each garment has been styled with minimal fuss. There is a clear emphasis is on dressing well – focusing on cut and letting the detailing take care of the rest:

Men's Private White VC Clothing Lookbook

FashionBeans Recommends

Here are some of our favourite pieces from the current spring/summer collection. We have provided a mix of both classic menswear staples and trend led items, which shows the brand can adapt to the current marketplace:

  • Polo Shirt – WhitePolo Shirt - White
  • Combat Shirt – IndigoCombat Shirt - Indigo
  • John Smedley – Seth Shirt CharcoalJohn Smedley - Seth Shirt Charcoal
  • Campaign Shirt – Edwardian StripeCampaign Shirt - Edwardian Stripe
  • John Smedley – Dominic Striped PulloverJohn Smedley - Dominic Striped Pullover
  • Pt Top – CharcoalPt Top - Charcoal
  • Db Mess SuitDb Mess Suit
  • Twin Track JacketTwin Track Jacket
  • Combat Blazer – Dark Stone Wet WaxCombat Blazer - Dark Stone Wet Wax
  • Sb Columbo – LimeSb Columbo - Lime
  • Bomber Jacket – BlackBomber Jacket - Black
  • Beatle Jeans – NavyBeatle Jeans - Navy
  • Combat Trousers – KhakiCombat Trousers - Khaki
  • 3 Eye Chukka3 Eye Chukka
  • Greasy Boot – BrownGreasy Boot - Brown
Private White Stores

If you are one of those people who really needs to see and feel a brand, in order to really understand what they are all about, why not try visiting one of the Private White stores?

Lambs Conduit Street Store

Private White V.C,
55 Lambs Conduit St,

Phone: +44 (0)20 7831 3344

Opening Times:
Tue – Fri: 11-7pm
Sat: 11-6pm
Sun & Mon: Closed

Ledbury Road Store

Private White V.C,
57 Ledbury Road,
W11 2AA

Phone: +44 (0)20 7221 3212

Opening Times:
Mon – Sat: 11-7pm
Sun: Closed