Row On Savile Row

Savile Row is the traditional home of bespoke suits in London. Nestled deep in the heart of Mayfair, some of the world’s best tailors have plied their trade there for decades. The area has become synonymous with style, class and old world British money.

Perhaps this is why a small outrage is currently erupting among the owners of many Savile Row tailoring houses, which include names such as Chester Barrie, Dege & Skinner and Gieves & Hawkes. Abercrombie and Fitch, known for their trademark preppy look and shirtless sales assistants, wish to open a new children’s clothing branch at number 3. Westminster council’s planners have received a string of complaints, with one owner stating that new A&F store will be “totally out of character” and another dubbing the A&F merchandise as “crappy” and their customers as “ghastly people”.

While many of their clothing is just as expensive, A&F are well known in London for attracting what has been labelled the “Eurotrash” crowd – mainly in the form of rich travelling students. This is a feature that has not escaped the watchful eyes of Savile Row establishment owners, whose tailoring has been worn by British Royalty, U.S. Presidency and Hollywood glitterati.

A&F, with their pastel colours and loudly branded items, would certainly be a change to the quiet and dignified establishments which currently inhabit Savile Row.

So what do you guys think? Let us know your view in the comments below…

Existing Savile Row Stores:

Existing Savile Row Stores

Existing Savile Row Stores

Existing Savile Row Stores

Existing Savile Row Stores

Existing Savile Row Stores

Existing Savile Row Stores

Existing Savile Row Stores

Existing Savile Row Stores