The intentions of the Japanese label Uniform Experiment are conveyed simply through the brands chosen title. To provide men’s clothing that is experimental yet minimal has been their main objective since 2008. Their idea is to create a casual, functional style that can be worn every day but embodies a sense of character and individuality.
Working with elaborate graphics, unique materials and a variety of colours emphasises their need to experiment, with art and fashion playing a huge part in their design process. This has lead to the brand collaborating with a number of established labels such as Nike and Carhartt.
Their autumn/winter 2012 lookbook appears effortless and extremely wearable, with layering is a key styling technique used within the collection to enhance the relaxed look. Buttoned up shirts with quirky patterned pockets are worn together with chunky cardigans in blocked colours, whilst a leopard print tie, studded sleeves and star printed scarves add subtle, unique touches to each look. Chino’s or cargo trousers complete the comfortable and functional aim of the brand.
Each casual pose and stance is purposely shot in simple outdoor locations to highlight the environment that Uniform Experiment clothing should be worn. Whether this is skateboarding, sitting on the pavement curb or slumped against a wall waiting for a friend to arrive, you will certainly look stylish captured in these moments.
Practical yet experimental, function versus creativity, comfortable meets style… the list of contradictions are endless. All I know is Uniform Experiment have definitely found the perfect balance of effortlessly cool menswear.
To see the full lookbook head over to the Uniform Experiment website.