Whilst nobody has admitted to seeing Uniqlo curiously peering over at H&M, their new collaborative project with one of Japan’s most well-known labels, Undercover, does give us a slight sense of déjà vu. Undercover were jointly found in 1989 by Jun Takahashi and Nigo (who later became the founder of A Bathing Ape) and has been a driving force behind Japanese street wear for decades.
The Uniqlo x Undercover collection has been designed by Takahashi and combines the smart tailored aesthetic that Uniqlo garments usually provide, with the detailed eye of a renowned fashion designer. Quality basics meets high-end street.
The collection is beautifully on-trend and offers an intentional balance between key basics and statement pieces. The zip-up blouson in the delectable shade of wine would make a very smart purchase for the approaching spring evenings, along with the long-sleeved oxford shirts which have a real feel of quality. Alternatively, the superbly cut leather-look biker jacket would work particularly well if placed atop any of the crew neck tees on offer.
Jeans have always been a strong point from the Japanese basics provider, so the extra zip-pocket placed thigh-side is an interesting and practical addition to the skinny fits.
In terms of accessories, the tote bag (in dark green, definitely) is rudimentary in the most manly sense of the word, whislt the printed tasselled scarf would suit the unpredictable English spring season (where even with the sun beaming it can remain deceptively cold).
I am somewhat intrigued… who do you think does it better – Uniqlo or H&M?
Looking good isn’t important, it’s everything.