Virgin Blak is a menswear brand I have been following for a while now (digitally, not in a lurking behind the mailbox way). They create opulent designs, mixed with affordable prices, complete with a pinch of controversy.
The American company has set its sights on the Eastern Asian market; already having success in the likes of Korea, China and Japan.
Having ventured into one or two art exhibition opening nights, I know there is a strong cult of champagne and canapé devourers who believe art cannot be valued and it is wrong to degrade a piece of art by placing a monetary value upon it… but as a student having to survive off the Aldi basic range (perhaps a slight over exaggeration), I say differently.
Describing themselves as a ‘leading alternative fashion store’, they supersede their reputation only by design. Fluctuating between grungey, torn jeans and more patterns than a kaleidoscope, influence has been taken from a variety of international trends. From the loose, draped fabrics so common in Western Europe to the synonymous British, or more apparent ‘London style’, the clothing is very ‘fashionable’ – for want of a better word.
Shop the full range at http://www.virginblak.com/.