Italian fashion brand Versace has recently released their first male fragrance in over five years, and it was definitely worth the wait.
Inspiration has been drawn from ancient Greek mythology, with the fragrance being named after the God of Love, Eros. Said to embody “sexual power”, and otherwise known as Cupid’s distinctly more masculine counterpart, you should be thinking towering muscles rather than chubby flying baby. The name translates as “desire” and is embodied in the fragrance alongside “love, passion and beauty” for a strong man who is a “master of himself”. No pressure then.
Even the bottle appears strong and empowering. It is the kind that smugly stands in front of all other half used and lidless containers before they are slowly picked off and banished to the bottom drawer. The regal mix of gold and a bold turquoise seems more befitting of a Mediterranean spa rather than the window of a cold British bathroom, bringing with it deceptive, but welcome, connotations of summer and heat.
In keeping with the above, the fragrance itself is perfect for our long awaited ascent in to spring, combining mint leaves, Italian lemon zest and green apple for a fresh, zingy morning spritz, as well as more seductive and exotic scents like geranium flower, vanilla and cedarwood – the latter of which is said to provide intensity and power.
Overall the scent is fresh, oriental and woody and said to perfectly translate “the primal desire between men and women, the idea of a triumphant seduction”. But if you’re not quite ready to commit to a new fragrance just yet, the scent is also available in a small line of bath products: a moisturising lotion and toning aftershave balm, as well as a shower gel and deodorants.
Available to buy from Harrods now, and nationwide from March 17th 2013.