Converse Launches Chuck 70
Converse has delved into the archive, re-releasing its famous 1970s All Star Chuck design.
The time-honoured silhouette features a heavy canvas upper, smaller toe box, reinforced canvas heel strips, premium nickel hardware and thick cotton laces. The addition of a cushioned sock-liner is intended to increase comfort.
As well as the look, the Nike-owned firm has brought back the original 1972 colour ways, made up of yellow, black, blue, crimson, navy and parchment.
An accompanying campaign, titled #SneakersClash, has led to an art installation being created at The Old Vinyl Factory, the former home of record label EMI in Hayes, London.
The building, which had been left abandoned for years, has since received a colourful transformation at the hands of Converse and a number of artists.
Remi Rough and System (Agents of Change) have collaborated on the wall, mixing their contrasting styles. The brand aimed to “bring colour into a grey world” and, in doing so, have created London’s largest ever wall mural.
To continue the celebrations, Converse plans to hold a number of smaller scale colour installations across London, which will be open to the public. A wall on Mantus Road in Bethnal Green has been selected as the location for the weekend of March 15th.
The collection is available online now from Offspring.co.uk. Hi-top styles are priced at £70 and low-top at £65.
Brand bosses have already confirmed that two exclusive, never before seen prints, camouflage and zebra, are to join the Chuck 70 line-up next month.
Information on the next #SneakersClash events can be found on Converse.co.uk.