British Brands Join Together For Debut Collaboration
Fred Perry and Lavenham have teamed up on a range of outerwear for the first time since the British fashion brand bought the equestrian lifestyle label in 2013.
The mini-collection contains two slim-fit quilted bomber jackets in navy and black and a navy gilet for men.
The project brings together design elements from both sides. Lavenham’s in-house quilt pattern and cord trims feature alongside a tartan lining and other bomber jacket details from Fred Perry.
The range falls under the Laurel Wreath arm of the business, which has previously worked with Raf Simons, Bradley Wiggins and Drakes. Earlier in the year it also licensed five independent menswear stores to recreate its 1934 Tennis Shoe.
Established in 1969, Lavenham became known for its country clothing, horse rugs and accessories. The Fred Perry group acquired the business last year with the intention of expanding its global reach.
The joint collection is available to buy now from all Fred Perry Laurel Wreath shops and from Lavenham’s online store. Prices range between £195 for the gilet and £250 for the bomber jacket.