Heritage Brand Updates With Utility & Sports Outerwear
Duffle coat specialist Gloverall has given FashionBeans four never before seen images from its SS15 lookbook.
The British outerwear label has diversified for the new season, opting to provide a larger range of utility and sportswear-inspired pieces.
The collection includes blue, green and red items, paired with shades of khaki, stone and tan.
Designers also sourced a 1950s English Sanderson wallpaper print from an archive at London’s Victoria & Albert Museum to be used on several pieces.
Technical fabrics feature heavily, with featherweight water and wind repellent textiles worked into outerwear such as jackets and blazers. Coat styles come unlined for a lighter seasonal alternative.
Photographer Willem Jaspert, who has previously worked with brands including Berthold, Ede & Ravenscroft and Lou Dalton was called in to shoot the looks.
Styling was carried out by Port Magazine fashion features editor, David Hellqvist.
Photography has been kept simple, with models showcasing the new line against pastel and concrete backdrops.
All of Gloverall’s clothing is produced in the UK, with knitwear manufactured in Scotland.
Launch prices will start at £90 for shirts, running up to £300 for coats.
Gloverall SS15 Lookbook