British Brand Shoots Menswear In Essex
Margaret Howell has released the images for its mainline autumn/winter 2014 campaign, taking inspiration from the British design brand’s English roots.
The men’s collection – which contains dark blue reefer jackets, merino wool roll necks, a navy proofed cotton hooded parka and Harris Tweed jackets – features in the black and white editorial.
The campaign, shot by fashion photographer and film director Glen Luchford on the salt marshes at Tollesbury in Essex, stars up and coming models Matthew Johnstone and Karlina Caune.
Pieces from the range made their debut earlier in 2014 at the label’s flagship store on Wigmore Street during London Collections: Men in January.
Surrey-born Howell is no stranger to the outdoors, having previously collaborated with Gore-Tex to produce a wind resistant and 100 per cent waterproof lightweight activity jacket.
Similar projects include a partnership with Bolton-based heritage footwear company Norman Walsh. The pair created a light weight, fast drying water resistant running shoe, with Howell once again showcasing an emphasis on technical functionality.
The Margaret Howell AW14 collection is available to buy in store and online now. Prices start at £195 for the saddle neck crew merino cashmere twist and reach up to £795 for outerwear.