Reebok Releases ‘Fitness In Motion’ Lookbook
Global sportswear brand Reebok has released a Fitness in Motion lookbook celebrating its new spring/summer 2014 collection.
The series of images and films, shot by international director Carlos Serrao, form part of the company’s new campaign promoting a fuller life through fitness.
Featuring action shots of Crossfit competitor Garrett Fisher and Spartan racer Hunter McIntyre, the March drop is said to unveil a bold new direction that focuses on the relationship between sportswear and body movements.
Created to motivate and empower people to achieve fitness goals, the range mixes a sleek black palette with bright splashes of blue, yellow and red.
Reebok’s Vice President of Global Brand Marketing, Yan Martin, said the company is committed to helping people “get the most out of life” by enabling them to “fulfil their potential”.
As part of this commitment, the company introduced a new red delta brand symbol in February, which is intended to represent the positive physical, mental and social changes that can occur through having an active life.
The full line can be seen at Reebok.co.uk, with trainer prices ranging from £35 to £140. The new designs are also available to buy in selected sports retailers now.