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Four Footwear Styles Get Update Ahead Of Rio 2014
Nike is reflecting on the brand’s ‘year of design’ by updating and releasing new takes on four of its most recent performance boots. According to bosses at the sportswear firm the collection, which comes ahead of the World Cup in Rio, represent the company’s “best work to date.” The new Hypervenom, Tiempo V, Magista and Mercurial Superfly models, due to roll out across June and July, feature updated colourways. Released in 2013, the Hypervenom and Tiempo V continue to use the NikeSkin system — pitched as delivering “barefoot-like” level of ball control — but in a Hyperpunch red and gold, and Volt yellow and gold design. In addition, the special edition Magista which was unveiled in March this year, is being described as the company’s “most radical” piece of footwear to date. “With Magista, we’ve designed a shoe that feels like an extension of the player’s body,” said Phil McCartney, VP of Sport Performance Footwear. “This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,” he added. Like the Tiempo, the Magista has been given a new look, in Volt yellow and gold. Finally the Mercurial Superfly, launched last month in Madrid by Cristiano Ronaldo, has been fitted with a high-top collar and a dynamic three-knit weave in Hyperpunch red and gold. A statement by Nike confirms release dates for half the range, with the Hypervenom and Tiempo available to pre-order, priced at £160 and £140. The Magista, also £160, is available to buy now, with the Mercurial to follow from June 12 at £230, at Nike.com.
Nike Football Summer Collection
