Store Reveals Lennon-Inspired Campaign
Professor Green and Millie Mackintosh have recreated a famous image of John Lennon and Yoko Ono as part of River Island’s Come Together campaign.
The stunt makes up a wider effort, which includes selling a mini-collection of T-shirts featuring a print first worn by Lennon at the Cannes Film Festival in 1971.
The high street store announced plans to support international charity War Child via a project inspired by the late Beatle earlier this year.
No further details were revealed until the recent launch, which saw the British rapper and former Made In Chelsea star act out the ‘Bed-In’ protest from 1969.
Lennon and Ono staged the event surrounded by banners and signs to protest against the Vietnam War.
One-hundred per cent of the profits from T-shirts sold will go directly to helping children affected by conflict.
Two men’s styles are available, one red and the other blue, both in vintage washes. The design features a globe incorporating the peace sign.
Ben Knowles, director of fundraising at the charity said:
“The photograph of John and Yoko and the morals that the couple stood for are representative of the values that we continue to have today at War Child.”
“This T-shirt continues to spread a message of peace — we hope Brits will flock to the stores to buy it so we can continue our vital work protecting innocent children caught in the middle of wars they didn’t start,” he added.
Chart topper Green also urged shoppers to get behind the initiative.
The T-shirts are priced at £18 and available now from select River Island stores and online at riverisland.com.
Behind The Scenes Video
River Island x War Child Come Together Charity T-shirts