Trussardi Spring/Summer 2014 Canine Campaign
Greyhounds are leading the fashion pack in a unique campaign by Italian fashion house Trussardi. Man’s best friend has become the model for the brand’s spring/summer 2014 collection, tipping them as the coolest companion for the season ahead.
The clan behind the business, which is over a century old, takes great pride in keeping it the family. Therefore, when it came to celebrating the 40th anniversary of the label’s greyhound logo – created by Nicola Trussardi in 1973 – Creative Director Gaia Trussardi cast her own canine.
In the series of images shot by conceptual artist William Wegman, Trussardi’s greyhound stars alongside other well-groomed mutts wearing stand-out pieces from the new apparel and accessories line. A fine leather blazer and a polished rucksack are both among the items sported by the pooches.
Speaking of the new portraits, Wegman said: “I dedicate this project to the greyhounds of Trussardi,” and went on to describe the dogs as: “Mysteriously calm, wonderfully photogenic, and, most of all, incredibly elegant.”
With a career spanning over fifty years, it’s no surprise that this isn’t the first time the 70-year-old has worked with dogs. Wegman is well known for his anthropomorphised portraits of Weimaraners. As such, the artist paid tribute to his own for Swedish Label Acne’s guerrilla spring/summer 2013 advertising campaign, last year.
Many menswear insiders will liken the images to ‘Menswear Dog’; the blog of a four-year-old shiba inu living in New York. Along with his twitter and Instagram profile, Bodhi dons the latest menswear looks thanks to his generous and creative owners.
A behind-the-scenes clip of the fashionable dogs in action can be seen below. The SS14 collection from Trussardi will be available later in the year.
Trussardi SS14 Campaign Video
Trussardi SS14 Canine Campaign Lookbook