In an effort to help raise funds for ActionAid’s Nepal Earthquake Appeal, UK label Hype has teamed up with Midlands-based charity Bollocks to Poverty on a capsule festival collection. The three-piece line comprises a unisex T-shirt, a women’s crop top and a bandana, each coming in a bold tropical print for the summer season, finished with Hype and Bollocks to Poverty co-branding. As with every design from the Leicester-born label, streetwear plays a big influence, with urban styles reimagined in eye-catching and unconventional prints for younger fashion-forward men that like to make an unapologetic statement. Youth is also the focus of charity Bollocks to Poverty, which stands up for the rights of young people facing poverty in the modern day. Meanwhile, ActionAid has reached over 80,000 people, with the help of 5,000 young volunteers, in the month since Nepal was hit by its first earthquake, with funds from Hype’s collaborative collection going towards helping this work and local support remain possible. The Hype + Bollocks to Poverty x ActionAid collection is available now at Hype’s webstore and its Boxpark, Shoreditch, store, with the unisex T-shirt priced at £25 and the bandana priced at £10. All profits will be going to ActionAid’s work on the ground in Nepal.
Hype + BTP x ActionAid Nepal Earthquake Appeal Collection
