If you are a regular reader, you will know that here at FashionBeans we make it a priority to introduce you to new brands and labels that you are probably not aware of. Whether including their clothing within our feature articles, previewing their collections in our news feed, or featuring their lookbooks in our dedicated gallery, we are always open to those who live and breathe fashion, and looking to make a name for themselves within the industry.

Daniel Wellington are one such brand. Since their launch, Daniel Wellington has quickly established a name for themselves as one of Sweden’s most popular watch brands – receiving wide acclaim from top fashion magazines, experts and blogs. As we have already detailed previously on site, the Scandinavian approach to style is one we have always admired – a focus on timeless, minimal pieces that are both functional and fashionable, this is the ethos that FashionBeans preaches and adheres to on a daily basis.

We can see why they have seen their popularity soar so quickly. Their debut watch range, although small, is not only aesthetically pleasing, but also extremely practicable and versatile. By providing one timeless watch face style to start with, they have developed their own niche by providing a range of straps that accompany it – allowing you to change the whole appearance and feel of the watch instantly.

History: Daniel Wellington

Before we delve into the debut range and discuss why you should consider a watch to be a seasonal piece, why not read about the history, concept and values of Daniel Wellington – we think that all FashionBeans readers will be able to relate to their mantra and realise why they are exactly the type of brand we admire:

The story of Daniel Wellington began with a meeting on the other side of the world when a friendship emerged between one of the company founders and the man behind the brand name. Daniel Wellington was a man with a colourful personality who had an inspiring ability to be gentlemanly, relaxed and unpretentious at the same, something we’ve had in mind when developing our first collection. The brand Daniel Wellington is a tribute to the man with the same name.

Daniel Wellington breathes fashion and have a genuine interest when it comes to watches. When we developed our first collection we have chosen to focus much on the face symmetry to get a thinner casing that is closer to the wrist and thus creates a better feel and a nicer watch. Daniel Wellington, in short, a source of inspiration in what we do and we are therefore trying to convey our view of him and his style through our collections.

As you can see, the emphasis when designing their first watch face was on creating something that is gentlemanly and refined, yet completely unpretentious. We think they have hit the nail on the head, with the minimalistic timepiece oozing elegance, whilst being completely devoid of any over the top branding or detailing. This is a watch that would look just as good with your work suits as it would dressed down with a polo and some chinos at the weekend.

The Daniel Wellington Watch

The preppy trend is bigger than ever before, and this watch is the embodiment of preppy and Ivy League style. Whether you opt for leather or canvas straps, each has an unmistakable touch of American Prep that is so desirable and sought after by the modern male who wants to dress in a smart and refined way on a daily basis.

The debut watch style has a face diameter of 40mm, which is masculine but not overpowering, features a Quartz Japan citizen 1L22 movement and is water resistant. It is available in both silver or rose gold casing, allowing you to adjust for your preference.

Daniel Wellington Watches

The Importance Of Seasons

Many times on site we have stressed the importance of developing both an autumn/winter and spring/summer seasonal wardrobe. But how many of you apply this to your accessories collection as well?

For many of you it will be a given: ties change from thin silk to wools during the colder months, thick knit scarves change to lightweight cotton versions in the summer – so what about your watch strap? Well, realistically, this should also change from leather in the autumn/winter months to a lightweight canvas version in spring/summer.

This is where the major advantage of the Daniel Wellington range comes into play – there are already a number of straps that are available, allowing you to effortlessly change your strap depending on your mood, occasion and the season. By keeping the watch range stripped back and focusing instead on allowing you to adapt this one initial watch face, you suddenly have endless versatility and a plethora of options available to you.

Autumn/Winter Season

The two stars of the debut range, the Classic Sheffield and Classic St Andrews, come complete with a black leather strap and tan strap respectively. Perfect for the colder months and when you want to achieve a refined appearance, leather is timeless and will only look better with age. Coming in at a slightly higher price than the canvas versions, you can buy the full watch or simply purchase the straps separately, so you can integrate it seamlessly within your wardrobe:

The Daniel Wellington Leather Watch

Spring/Summer Season

However, for me the spring/summer season is where Daniel Wellington really come into their own. Providing a variety of multi-coloured canvas straps, there truly is something for everyone, and allowing you to change the whole look of your watch instantly – from more traditional leather to something that has a relaxed preppy (or even nautical) quality that is perfect for every day casual outfits.

Take a look at some of the strap designs available below:

  • Wristband Classic SwanseaWristband Classic Swansea
  • Wristband Classic CanterburyWristband Classic Canterbury
  • Wristband Classic OxfordWristband Classic Oxford
  • Wristband Classic WarwickWristband Classic Warwick
  • Wristband Classic GlasgowWristband Classic Glasgow
  • Wristband Classic WinchesterWristband Classic Winchester
Not Just For Men

The Daniel Wellington watch is also available for women, coming in a slightly smaller 36mm diameter size. This means you could wear matching his and hers accessories or even just share one watch between you! (The male watch size would still not be too overpowering for most women.)

Simply switch the strap depending on who is wearing it, and you have an accessory that will get continued use all year round:

Daniel Wellington Watches for Women

Final Word

Overall, Daniel Wellington is offering the modern style conscious male something different. By reducing the choice and sticking to one timeless, minimal watch design, it means that it is suitable for all ages, styles and personalities.

By providing you with a large selection of interchangeable straps, at prices that won’t break the bank, it ensures that you will get continued every day use out of this accessory, no matter what the occasion calls for.

You can see further details at:, with shipping available worldwide.